SEO, or search engine optimization, is a very important part of marketing today. It is no longer enough that we have created a website and published it on the Internet. It should be adapted to search engines through both internal optimization (Onpage SEO) and external optimization (Ofpage SEO).
Now let’s talk about everything in order.
There are several search engines on the Internet that are popular in certain regions.
the most influential, famous and used IN THE WHOLE WORLD
Yandex
CIS countries
BING
Most popular in the USA
Baidu
Asia, especially China
When targeting a specific market, the website must be adapted to a specific search engine. To a large extent, the requirements are pretty the same, but each search engine in a particular region has different approaches to how to achieve better indexing of pages. These are the so-called SEO requirements, and we will talk about Google below, because this service, as already mentioned, is popular all over the world.
Google is constantly improving its range of services, and strives to improve the quality of the information provided. This is why Google develops certain algorithms (quality metrics) that must be followed when creating a website so that it can be indexed higher for certain keywords.
When creating a high-quality SEO base, we follow these steps:
Every new web project should start with keyword research, i.e. how many and what keywords are most often searched for in a particular industry, in order to be able to optimize the page text and SEO entries as accurately as possible.
Why is this needed?
Often industry specialists choose these keywords to be too complex or specific, but people outside the industry don’t use them.
If the page text and SEO posts are based on such words, then the page will not be found in search engines by potential customers who use other keywords.
After monitoring keywords, we need to optimize the entire text of the website to include valuable keywords, and we shouldn’t forget about the titles on the website. Accordingly, headings should include keywords and correct markup depending on the structure of the page.
Why is it important?
This is important because Google uses robots to “scan” every page. These robots are given a task and instructions according to which they evaluate each page (the same algorithm). The robot does not understand that the text in bold and larger font is a heading until we give the robot a command with one of the H tags.
Robots cannot be fooled, they strictly follow quality indicators and, by scanning the page, evaluate whether all the necessary items have been entered, according to which they can determine if the page is a scam or spam. These robots are modified by Google to provide the highest quality and most accurate information to the people who are looking for it. For example, if I’m looking for red shoes, I don’t want to find blue ones.
As various factors (security, content, advertising, etc.) change, the algorithm also changes, accordingly it is necessary to adjust and adapt the information on the page. Sites that do not follow the new rules of the game will sooner or later lose their positions, it’s only a matter of time.
Newly created pages can wait to be indexed naturally, but this can take up to two years or more (depending on the competition for keywords and pages using those keywords). Or we can make it easier for robots to work by providing the necessary data, and achieve results faster.
BUT …
With a lot of competition, Onpage SEO actions alone may not be enough, so you need to create a back-up plan with Ofpage SEO actions to get the most traffic to your website, which in turn will make Google robots understand that the page contains quality information (because a lot of people visit it), and index the page higher.
We will be happy to answer your questions and tell you in detail about the world of SEO. You can write or call us and we will help you make your company’s website visible on the Internet. It evaluates every page (the same algorithm). The robot does not understand that the text in bold and larger font is a heading until we give the robot a command with one of the H tags.
Robots cannot be fooled, they strictly follow quality indicators and, by scanning the page, evaluate whether all the necessary items have been entered, according to which they can determine if the page is a scam or spam. These robots are modified by Google to provide the highest quality and most accurate information to the people who are looking for it. For example, if I’m looking for red shoes, I don’t want to find blue ones. As various factors (security, content, advertising, etc.) change, the algorithm also changes, accordingly it is necessary to adjust and adapt the information on the page.
Sites that do not follow the new rules of the game will sooner or later lose their positions, it's only a matter of time.
Newly created pages can wait to be indexed naturally, but this can take up to two years or more (depending on the competition for keywords and pages using those keywords). Or we can make it easier for robots by providing the necessary data and achieve results faster.
BUT …
With a lot of competition, Onpage SEO actions alone may not be enough, so you need to create a backup Ofpage SEO action plan in order to get maximum traffic to the website, which in turn will make Google robots understand that the page contains quality information (because many people visit it) and index the page higher.
We will be happy to answer your questions and tell you in detail about the world of SEO. You can write or call us and we will help you make your company’s website visible on the Internet.